A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.
The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.
My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.
