Creativity in the Bath.. Fashion photoshoot with model Jessy Cowgirl

A creative moment on the farm with Jessy Cowgirl. This was a test shoot and a creative day with upcoming fashion model Jessy Cowgirl. I met Jessy on a commission for Sara Tiara and couldn’t wait to work with her again. Jessy already informed me of her families Taxidermy collection so we both wanted to factor this in the shoot. I wanted to created a series out of the ordinary but also wanted to reflect Jessy and keeping it natural to reflect her.

I used 2 x B10 Profoto lights to fill in the areas of the bathroom the natural light didn’t hit. The Canon R5 and 50mm was also great in lower light. Placing taxidermy around the bath tub juxtaposed the real life dog and made an interesting composition. What is real and what is stuffed?…

Photography at Sunset with Dromeas Yachts Channel Islands

I’ve had a great weekend in the Channel Islands with Dromeas Yachts . A day at sea creating content and brand photography AND getting to explore Jersey before driving into an amazing sunset. I am so happy with these results!

The Dorset Cider Makers

This is a recent commission with Dorset Nectar Cider Company! As a local company based near Bridport, Dorset, I have known The Strong family for a long time. We have remained in contact as local cider suppliers to the family business Your Village Stores 

Ryan at Dorset Nectar Cider got in touch after recent developments at the farm and looking for a collection of brand new content to help push Dorset Nectars visual presence and promote the new changes happening in the business. 

With so many parts of the Cider making process to cover, I wanted to make sure the full story was captured as also the new developments such as cider tours, tastings and the new tasting room and shop.

Creating the right content for your brand

A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.

The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.

My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.

New Brand. New Content. Hayden Hill - Coming Soon...

With sustainability blooming within the fashion industry I couldn't resist picking up a new project with Hayden Hill. A brand new brand based in the USA and UK, it seemed like an exciting opportunity to launch this brand into a market that is massively growing within the fashion industry. Hayden Hill is soon to be launching a collection of sustainable and eco friendly made garment storage pieces. With regular content creation and social strategy days lined up, it's going to be exciting to be involved in the growth of a new brand. Watch this space! First content photography shoot took place in my studio in Dorset and the Dorset countryside.

On Home Turf with Candace Campbell

It’s been a while since I have done a photography project for myself. I love experimenting with fashion and styling and fashion photography really does allow you to experiment with so much. From lighting, equipment to props and imagination. I love telling stories within my work and I knew my friend and model, Candice Campbell would be able to help me convey the right story. Lockdown has meant that I have had to work close to home but with Dorset on our doorstep, it wasn’t a problem finding the perfect location for a country styled fashion shoot. An early Sunday morning, a vintage Burberry and a knit co-ord, boots from Zara, hat from Hicks and Brown and a classic 35mm Canon later, these were the results…

Content Creation close to home... with Hicks and Brown

Introducing the latest Fedora hat from Hicks and Brown with some new lifestyle photography to support the Hicks and Brown launch.

With my content creation package, Hicks and Brown came to me looking for a collection of new country photographs using the Olive Green Fedora Hat. A day out in the Dorset countryside I photographed this series. Also styled by myself, I wanted to have a green colour palette for this shoot to match the Olive hat however, I shot with a small soft artificial light on this occasion to illuminate the hat to ensure it didn’t get lost amongst all of the green environment.

“We are really pleased with this collection of photographs India has produced, a completely different style to our usual one but really refreshing to see the hat in a different light!” ~ Hicks and Brown

Behind the Scenes with Baboo Gelato

Behind the scenes with Baboo Gelato for my regular social media clients Your Village Stores! Baboo Gelato was set up in 2015 by Annie Hanbury, a trained gelatiere, who wanted to combine her passion for making seriously good ice cream with the glut of fabulous ripe fruit on her doorstep. This became very clear during a recent visit to the factory.

Handmade using their own fresh, seasonal fruit to produce sensational, mouth-watering flavours like no other. Each batch of Baboo’s artisanal ice cream is carefully prepared from scratch on their premises in Bridport, Dorset, using succulent fruit, local organic milk and lashings of dedication.

Gelato is not simply the Italian name for ice cream. Although it feels very smooth, gelato is made using more milk than cream, and so is much lower in fat than traditional ice cream. There is also less air in gelato, which means it packs more flavour.

On Location with Charli Fisher

It was an after hours event at Wolf and Badger, London during London Fashion Week 2020 when I first met Charli Fisher. We soon got talking and before departing for the evening, we did what anyone in the creative industry does nowadays, exchange Instagram profiles.

We had the connection of living down South (Charli left London to visit family occasionally) so we remained in touch ever since in the hope of one day doing a photoshoot. The lock down bought us together, but from a distance, and we soon ended up working together.

Charli rustled up a few fashion brands such as Nicola Sexton, Aspinal, Burberry, Naeco, Loveness Lee, Trubikini, UN-NYE and Adeline Rusu.

I had a location in mind. One of my favourite beaches in Dorset - I had always imagined doing a fashion shoot here. The flat, quiet beach, golden sands, dried pale grasses and the tree stumps all made an ideal location to fit with the brands Charli was modelling. Plus, the red telephone box located on the edge of the bay gave me the cinematic shots I had always imagined would tell a great story.

Huawei UK was also on board - the landy was the ideal prop yet again!

“Working with Indy was an absolute pleasure. Very professional, fun on location and the images turned out amazing. I will definitely work with Indy again!”

— Charli Fisher, Presenter

At Home Product Photography With Tutti & Co. Jewellery

When it comes to shooting at home, lighting is key. The morning light is so beautiful at the moment that I chose to shoot some of my favourite jewellery pieces from a brand called Tutti & Co.

For this shoot, it was early enough to get soft light outside and still create the ‘early morning, fresh sheet’ look that I was aiming for to fit with this particular brand.

Things you will need:

  • Camera / Phone

  • Table

  • Duvet / white sheet

  • Product / jewellery of your choice

  • Leaves

  • A couple of props to play around with - I used pastel pink almonds but fruits could be an alternative idea

Step 1: Position your table where the light can hit the object whether inside by a window or outside. Play around with your positioning to avoid shooting into the light.

Step 2: Place down your white sheet - I used a duvet to give the ‘Lazy Sunday morning’ vibe and also add some texture and depth around the product and props.

Step 3: Play around with your layouts. I thought about the composition when shooting mine - placing the jewellery as centre focus and positioning a beautiful glass bowl of pink almonds (House of Dorchester Chocolates) closer to the light to give off some lovely detailed reflections on the sheet. I also really like it when props bleed out of the frame too but I experimented with a range of framings.

Step 4: Play with the light. I used a leaf from a fern and had a couple of different shaped leaves to swap in and out depending on how much white space I wanted to keep around the product. These shadows added a nice ‘summery’ feel to fit with the brands aesthetics.

Product photography jewellery brand content Dorset.jpg

Step 5: Editing - I wanted it to be soft and light and make the pink in the almonds ‘Pop’. I lifted the shadows and whites and lowered the highlights slighting to capture a bit more detail. Below are some of my befores and afters!

I hope you enjoyed! I have more product photography shoots lined up soon with new experiments, so stay tuned…

Training and Trainer

Based in Portland, Dorset, new gym Jurassic Muscle and Fitness was built. As a personal trainer myself, I attend regularly and found some photography potential within this industrial styled gym. I wanted to capture training and sports content for Jurassic Muscle and Fitness and also for Matt Harvey, a personal trainer based in Weymouth, Dorset. Tracking progress is an important of any client or person in training and photographing Matt regularly during his competition training is a good way of creating gym content for social media but also showing Matts body changes and gym progression.