I have been working down the beautiful Parkstone Bay Marina in Poole, Dorset for several years with my Photography and Social Media clients Dromeas Yachts UK . South Deep is situated on the Marina’s edge and it was a pleasure to spend the bank holiday weekend photographing fresh portfolio of lifestyle content during the members summer launch night for Jimmy and the team at South Deep.
Bank Holiday Photography Commission spent at South Deep
Milly Mauder Adventures x India Rose Creative
A recent photography commission for British jewellery designer and maker, Milly Maunder based in Devon. Milly makes and designs beautiful handcrafted Granulation jewellery. After learning that Milly created her jewellery being inspired by texture and organic design, I wanted to produce a lifestyle photoshoot to portray just that! Based in the Dorset countryside, it was easy for me to find the right location to conduct this photoshoot with model/artist Amy Balch. Check out the portfolio here
The London Convoy
After being involved with Twisted for several years, I was excited to be invited to create new content photography for the launch of Twisted London.
Goodwood FOS with Team Penske
This years Goodwood Festival of Speed was dedicated to American Motorsport legend Roger Penske. I was introduced to Roger through Nick Goozee who invited me to photograph Team Penske at this years Goodwood FOS.
“Penske’s attendance comes as the event celebrates “The Maestros – Motorsport’s Great All-Rounders”, a theme consistently exemplified by Roger Penske and his race teams. As a driver, Penske enjoyed success on both sides of the Atlantic, winning in NASCAR and making it to Formula 1. But ‘The Captain’ is perhaps best known as the leader of Team Penske, having achieved unprecedented success across a number of motorsport disciplines, including INDYCAR, NASCAR, Trans-Am, sports cars, Australian Supercars and Formula 1.” ~ Goodwood.com
Bike Night at Locket Fuel
An evening spent at Locket Fuel! A recent content commission to kick start a new weekly event at Ashley Automotive, Bournemouth, Dorset. Head down every Thursday night for cool bikes, cool cars and a tasty hog roast!
The Dorset Cider Makers
This is a recent commission with Dorset Nectar Cider Company! As a local company based near Bridport, Dorset, I have known The Strong family for a long time. We have remained in contact as local cider suppliers to the family business Your Village Stores
Ryan at Dorset Nectar Cider got in touch after recent developments at the farm and looking for a collection of brand new content to help push Dorset Nectars visual presence and promote the new changes happening in the business.
With so many parts of the Cider making process to cover, I wanted to make sure the full story was captured as also the new developments such as cider tours, tastings and the new tasting room and shop.
The full fit-out
Another ‘behind the scenes’ maritime video of a recent fit out that took place for my regular content creation clients at Saltwater HQ. Last month we helped our friends at @the_boat_club with a full new fit–out of a @yamahamarineeu 175hp on their @zodiacribs!
Creating the right content for your brand
A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.
The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.
My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.
'Tender' An experimental series with Candace Campbell
The strange hue and dull sun was due to rise. The atmospheric mixture of sand and dust was blown from the Sahara Desert forming hazy skies that impeded the suns rays. Found along the South West coast path, Eype Beach, Dorset, offers a peaceful seclusion where the single fisherman rises from his tent at dawn. Little fishing boats up turned on the bay and the sense of untouched land was apparent. Hidden away from more popular beaches along the Jurassic Coastline, Eype had a sense of mystery. The mystery was timeless. Everything seemed untouched by humans apart from the faded life-ring and rickety banisters. Even the car park sign was handwritten on a cardboard sign cable tied to a stump in the ground.
In these particular photos I wanted to create a contrast, a connection between human interaction and a tranquil untouched bay. A sense of discovery and timelessness. This series is called ‘Tender’.
Model: Candace Campbell
On Location with We Are Nuevo...
A new agency on the scene! Photographed in the New Forest, I had the opportunity last winter to produce a new series of work with creative agency, We Are Nuevo. A team of experts experienced in working with leading global brands in a sustainable way.
“Our strategy is to keep our processes clean. Creativity should not kill the planet.”
The shoot was kept natural, environmental and local to base in Dorset. With a strategy to keep their processes clean, Nuevo needed some new photography and content to represent this. Taking my ‘natural, behind the scene’ approach and by keeping the shoot natural in this chosen environment, I think we were able to achieve this.
Howes and Wayko
Beautifully handcrafted in Great Britain, Howes and Wayko London work with textures, colours and sustainable exotic materials to produce the finest luxury countryside and shooting clothing and accessories. Shot in Somerset at the Owl Lodge Shooting School, this photography shoot aims to capture these beautiful qualities and bring the details to life within the countryside environment.
Content Creation close to home... with Hicks and Brown
Introducing the latest Fedora hat from Hicks and Brown with some new lifestyle photography to support the Hicks and Brown launch.
With my content creation package, Hicks and Brown came to me looking for a collection of new country photographs using the Olive Green Fedora Hat. A day out in the Dorset countryside I photographed this series. Also styled by myself, I wanted to have a green colour palette for this shoot to match the Olive hat however, I shot with a small soft artificial light on this occasion to illuminate the hat to ensure it didn’t get lost amongst all of the green environment.
“We are really pleased with this collection of photographs India has produced, a completely different style to our usual one but really refreshing to see the hat in a different light!” ~ Hicks and Brown
A Recent Social Media Film I shot for Saltwater Solutions
Workshop Wednesday at Saltwater Solutions! Time for a customer Outboard Overhaul. I work regularly with Saltwater Solutions producing weekly social media strategies and content creation. Videography is completely new to me but I have began to see the importance of film in social strategies. This is a clip I shot recently to show off a recent worksop project.
Kicking up the dirt at the Malle Mile
So the Malle Mile was something else! An incredible, dusty weekend photographing at my first @mallelondon - Definitely one I will be returning too and a good opportunity to catch up with fellow photographers. Also a massive thanks to the guys at @heraldmotorco for introducing me to their range of bikes, I thought I was set on a bike until I sat on the Herald Scrambler! See you on the start line…
For the good of the ocean..
NAECO - is ocean spelt backwards. Made from 4 plastic bottles my friends at NAECO recently sent me a pair of their new range of sunglasses. They are doing wonderful things to protect our oceans as well as creating a sustainable luxury clothing brand only using recycled materials to create high-quality clothing. With sustainability at the core of what they do and their extra measures to minimise water-usage, energy and emissions on their earth-friendly luxury garments, NAECO is definitely a brand worth checking out! #DoGoodLookGoodFeelGood
For more info on my content creation package - https://www.indiarosecreative.com/content
At Home Product Photography With Tutti & Co. Jewellery
When it comes to shooting at home, lighting is key. The morning light is so beautiful at the moment that I chose to shoot some of my favourite jewellery pieces from a brand called Tutti & Co.
For this shoot, it was early enough to get soft light outside and still create the ‘early morning, fresh sheet’ look that I was aiming for to fit with this particular brand.
Things you will need:
Camera / Phone
Table
Duvet / white sheet
Product / jewellery of your choice
Leaves
A couple of props to play around with - I used pastel pink almonds but fruits could be an alternative idea
Step 1: Position your table where the light can hit the object whether inside by a window or outside. Play around with your positioning to avoid shooting into the light.
Step 2: Place down your white sheet - I used a duvet to give the ‘Lazy Sunday morning’ vibe and also add some texture and depth around the product and props.
Step 3: Play around with your layouts. I thought about the composition when shooting mine - placing the jewellery as centre focus and positioning a beautiful glass bowl of pink almonds (House of Dorchester Chocolates) closer to the light to give off some lovely detailed reflections on the sheet. I also really like it when props bleed out of the frame too but I experimented with a range of framings.
Step 4: Play with the light. I used a leaf from a fern and had a couple of different shaped leaves to swap in and out depending on how much white space I wanted to keep around the product. These shadows added a nice ‘summery’ feel to fit with the brands aesthetics.
Step 5: Editing - I wanted it to be soft and light and make the pink in the almonds ‘Pop’. I lifted the shadows and whites and lowered the highlights slighting to capture a bit more detail. Below are some of my befores and afters!
I hope you enjoyed! I have more product photography shoots lined up soon with new experiments, so stay tuned…
'Thyme' spent with Swatch UK
Had some time in the garden recently with Swatch UK. I have loved Swatch watches for years. Practical, comfortable, waterproof and long lasting. I am always in and out of water, getting muddy in the Dorset countryside or in the garden so Swatch seemed like an excellent brand to create content for.
Daily dose of mama nature with Lowepro Bags
With my one walk a day and stuck in the Dorset countryside for the foreseeable, I decided to go and explore during my exercise allowance and produce some content at the same time. I took my Lowepro bag, couple of Canon cameras and my hunters and hit the hills. These are the photographs and content I came up with…
COVID - 19 FREE content photography offer
Calling all Lifestyle and Outdoor brands suffering from COVID-19! I'm offering free content photography to keep your brand alive. Post me your products and lets work through this together!
Like me and many other freelancers, my work has suffered dramatically from COVID-19 for the foreseeable future. Instead of taking a negative approach, I would like to make the most of my one walk a day and continue developing what I love to help small outdoor and lifestyle brands keep their products alive. I plan to explore my local country routes once a day and use this time to photograph your products. Get in touch indy.hodder@hotmail.com
Opening the doors to a fresh new look at South Deep Cafe, Dorset
Last night I spent to evening at the relaunch of South Deep Cafe at Parkstone Bay Marina. I’m a regular visitor to the marina as this is where I work weekly so it was a pleasure to be invited to the opening and seeing the new look! Congrats Jimmy!
