Getting cosy on set shooting Kahuku Autumn Winter Campaign

A lifestyle photography shoot located at Sculptures By The Lakes in Dorset. Kahuku is a footwear brand designed in Hawaii however, came to me looking for an Autumn/Winter campaign. The goal was to keep the ‘Aloha spirit’ in mind but also show off their outdoor / indoor durability. I wanted to evoke feelings of relaxation and tranquility in the narrative of the photoshoot. I produced a series of lifestyle photography and 3 brand reels of different outdoor/indoor scenarios.

Behind the Scenes of the Shackleton SS23 Shoot

It was a great achievement to be given the opportunity by Shackleton to photograph their SS23 campaign. Shackleton required UK / Dorset content using my Landrover Defender and a range of Shackleton outerwear. The focus would be keeping the ‘luxury’, ‘gentleman’ connotation that Shackleton has built within the outdoor range but adding the ‘adventure’ and ‘endurance’ element to the story.

A two day lifestyle content photoshoot was created, delivering a selection of engaging lifestyle, luxury imagery to bring the collection to life. This included a mixture of natural storytelling from real life adventures and close ups of manufacturing and craftmanship. A mixture of outdoor scenarios and coastal adventures to show off the elements of outdoor wear.

The shoot is to took place in a range of locations around Dorset and aims to tell the story of a gentleman finding his clarity before the working day begins. The shoot began at sunrise travelling via WINDY boats to Old Harry Rocks, an iconic destination using navigation and skills to tell the narrative and visually indicate how the outdoor range can support this type of adventure and environment.

I was using the Canon RF 50mm with the Canon R5 for the first time and I can honestly say, what an improvement to the quality of my work! Here are some behind the scene photographs shot by @cycletog

The Pale Mountains: Dolomites Content Trip

A 3 day trip to the mountains! Myself and Amy Balch Artist took the opportunity to head to the Dolomites for a content creation adventure. Travelling into Cortina, we spent three days hiking different mountain ranges and hot spots. I’ve never seen views quite like it… A lot of lifestyle photography, adventure and discovering a new place!

I titled our project The Pale Mountains, and now after returning from the Dolomites, I can now see why! It was May, the ski season had just finished and summer had not yet started. We stayed in a small town called Cortina which was beautiful but also felt deserted this time of year. Neither of us had any idea what to expect, in fact, we packed shorts and tee shirts! Only to find that snow was still thick and still a bitter wind. One outfit lasted a long time!

The scenery and landscapes were like nothing I have experienced before. We were lost in a postcard and sat by a crystal blue waters of Lago Di Braies simply mesmerised. We also tackled the Tre Cime 500m altitude gain hike, little were we aware of the amount of snow blocking most route paths making it a challenge to complete.

Day 2 we drove South a few miles and came across an unplanned route. It didn’t appear popular but thought it was a good opportunity to explored a more untouched path. It turned out to be a ski path with a ski lift cable guiding us to the top. Once again, a mountain peak layered with snow however, as we had hoped, more incredible views.

We photographed lifestyle content along the way but not heavily focused on capturing unnatural moments. I wanted this to be a ‘real’ visual story of two independent women exploring the Dolomite Mountain Ranges with no experience of the location and surroundings apart from our research to guide us.

Featuring the Finisterre Drift 16L Waterproof Roll Top Back Pack and Thurdark Phalanx Fleece and Strike Pants.

In the studio with Milly Mauder - Video Commission

Back with another commission for Milly Maunder this time it was film hat on! I took on a new challenge this week, filming is out of my skillset, however I confirmed a commission with Milly Maunder Designs - a small studio in Devon. This was my first professional film project and I’ve learnt so much. It was also great to be working with other women in business and to be able to create 2 short films to build Milly’s brand!

Bank Holiday Photography Commission spent at South Deep

I have been working down the beautiful Parkstone Bay Marina in Poole, Dorset for several years with my Photography and Social Media clients Dromeas Yachts UK . South Deep is situated on the Marina’s edge and it was a pleasure to spend the bank holiday weekend photographing fresh portfolio of lifestyle content during the members summer launch night for Jimmy and the team at South Deep.

Pumped and Exfoliated

5 content filled days in Dubai! Defenders, bikes, new environments and connections turned out to be a great experience. This series was taken from a 6am start in the Desert with Chirenj Chandran and his Defender friends Sandy The Landy. I got in contact with Chirenj through Instagram 3 years ago when I needed advice for my MotoTote Bike Carrier and now managed to hang out and create some great content!

I landed in Dubai with little plans or expectations. I realised how much Instagram has connected me with such amazing people all over the world. I took a spontaneous trip to gather new inspiration and some ‘adventure’.

Milly Mauder Adventures x India Rose Creative

A recent photography commission for British jewellery designer and maker, Milly Maunder based in Devon. Milly makes and designs beautiful handcrafted Granulation jewellery. After learning that Milly created her jewellery being inspired by texture and organic design, I wanted to produce a lifestyle photoshoot to portray just that! Based in the Dorset countryside, it was easy for me to find the right location to conduct this photoshoot with model/artist Amy Balch. Check out the portfolio here

Finding new tracks with Herald Motor Company and Jake Baggaley

A super early start to a location close to home to meet friend and fellow photographer Jake Baggaley. After recently receiving a Herald Maverick 125 CC from the great team at Herald Motor Company, Jake was soon to get in touch with me about an idea for a Moto shoot! So we met on the hills close to my home in Dorset and made it just in time for a perfect golden sunrise.

Time to start planning 2022

Time to start planning for 2021! It is already looking like exciting, heading into the new year with a content trip... hopefully! 🤞🏼 Overall, I’m looking forward to exploring with new brands! Stay tuned!

Exploring with @arranwitheford @fareruniversal

Bay Watch... On location with Farer Universal and Arran Witherford

In front of the camera for a content shoot in Dorset with Farer Universal watches. Beautifully shot by Dorset’s Travel and Commercial Photographer, Arran Witherford. Farer watches are inspired by the halcyon era of watchmaking, when bold colours and contrasting textures were combined with the very best craftsmanship. A British Design X Swiss Made Watches, something worth exploring…

Pic: Arran Witherford

Bike Night at Locket Fuel

An evening spent at Locket Fuel! A recent content commission to kick start a new weekly event at Ashley Automotive, Bournemouth, Dorset. Head down every Thursday night for cool bikes, cool cars and a tasty hog roast!

The Dorset Cider Makers

This is a recent commission with Dorset Nectar Cider Company! As a local company based near Bridport, Dorset, I have known The Strong family for a long time. We have remained in contact as local cider suppliers to the family business Your Village Stores 

Ryan at Dorset Nectar Cider got in touch after recent developments at the farm and looking for a collection of brand new content to help push Dorset Nectars visual presence and promote the new changes happening in the business. 

With so many parts of the Cider making process to cover, I wanted to make sure the full story was captured as also the new developments such as cider tours, tastings and the new tasting room and shop.

The full fit-out

Another ‘behind the scenes’ maritime video of a recent fit out that took place for my regular content creation clients at Saltwater HQ. Last month we helped our friends at @the_boat_club with a full new fit–out of a @yamahamarineeu 175hp on their @zodiacribs!

Content Creation with Herald Motor Company

I met the team at Herald Motor Company last year at the Malle Mile where I got the chance to test out the Herald Maverick. A year later I got back in touch as I was super excited about creating a series of lifestyle content with a collaboration with my Defender and MotoTote Carriers. Based in the Dorset countryside, I headed back to one of my favourite shooting locations to get a series of track and trail photographs as well as a short film - filmed by Max Bartholomew

New Brand. New Content. Hayden Hill - Coming Soon...

With sustainability blooming within the fashion industry I couldn't resist picking up a new project with Hayden Hill. A brand new brand based in the USA and UK, it seemed like an exciting opportunity to launch this brand into a market that is massively growing within the fashion industry. Hayden Hill is soon to be launching a collection of sustainable and eco friendly made garment storage pieces. With regular content creation and social strategy days lined up, it's going to be exciting to be involved in the growth of a new brand. Watch this space! First content photography shoot took place in my studio in Dorset and the Dorset countryside.

You don’t need a team of creatives to create your own content

My style of work focuses on telling an untold story, usually behind the scenes and taking a natural approach to my photography work. I work with outdoor and lifestyle brands as a photographer and social media strategist. Alongside this, I also create content, usually modelling myself, to give brands engaging lifestyle imagery to bring their products and brands to life. 

Why not use a model? Sometimes I do but I think it depends on the brief. Especially starting out or just trying to create some content for social media, I think the best thing to do is take a product, head to a location and play around with creating engaging photographs yourself! 

I think working solo brings out another element of creativity and makes you think about how you are going to create a series of images on your own, whilst still making them appear professional. There are a few factors to consider, the main one being that I always factor in whether I would be suitable for the brand. I always try to approach brands that I would wear myself or I feel comfortable modelling. This way your photographs will have more natural results. 


Here is a recent example of a series of product lifestyle photographs I shot with Hunter Boots. I live in wellies. I have tried so many different boots but nothing has compared to my Hunter Fields. Winter or Summer, walking in these boots has been comfortable and practical. I wear my Hunter Boots on photography shoots, exploring, walking the Dorset countryside and even shopping! Unlike other wellingtons that feel like an effort to spend long periods of time in, my Hunter Fields have been the ultimate walking boot! So I chose this product to work with…

I took some time to head to one of my favourite walking locations in Dorset with my pair of Hunter boots, my Canon 5d mk iV, a film light (because the light was quite flat), tripod, remote trigger and my dog and Landrover Defender (the props!). I had some idea of composition and what I wanted to achieve from the shoot but the majority of my inspiration came from the environment and just exploring the area. It is quite a workout shooting and modelling all by yourself, although I use a remote, I like to refer back to the preview to check the composition and how it looks. If you do this, remember to mark the spot you took your first shot! Throughout every series I do, my message is alway to ‘highlight an untold story’ so I include a range of angles that highlight different aspects of the product I’m focusing on. This includes close up product details as well as details within the landscape. You want to show the whole surroundings to give your audience a sense of the environment.

I styled this shoot with Hunter Boots based on the environment. Neutral and beige made a nice colour palette for this series and I thought about the colours and tones and how this would appear on my feed. My outfit choice didn’t really need too much thinking about but I choose something that was a little quirky, a bit of me and also a little relevant to Hunters brand image.

   Once you start building up these shoots and a bank of content / your portfolio, you can then think about how you are going to use them. Whether you are creating content to build up your social media presence, adding to your website content or turning your shoot experience into a blog post. Here are a few ideas of some of the ways I’ve been reusing content recently that I have found has increased engagement and kept my clients brands still active and in the forefront of their audience and followers mind when scrolling through social media. 

  • Reusing photographs to create new blog posts - even though you may have used these photographs in a previous blog post, use them again with a new meaning.

  • Reach out to your customers, connections, fans for reviews and testimonials - each review can create a new post

  • Get your blog posts on air as podcasts - podcasting has gotten pretty big lately. If you have a detailed blog post in your achieve, pull them out and dust them off. With a little reformatting, editing and scripting, they make excellent podcasts.

  • Tagging the right people - Reposting what others have shared from your feed you still remain forefront of peoples mind and active online.

Collaborating with influencers and like minded content creators could also be a low budget option if you are looking for fresh new content. I offer this content creation service to outdoor and lifestyle brands and it is something I love doing. Check out examples of all of my content creation and solo photography projects here

Howes and Wayko

Beautifully handcrafted in Great Britain, Howes and Wayko London work with textures, colours and sustainable exotic materials to produce the finest luxury countryside and shooting clothing and accessories. Shot in Somerset at the Owl Lodge Shooting School, this photography shoot aims to capture these beautiful qualities and bring the details to life within the countryside environment.

On Home Turf with Candace Campbell

It’s been a while since I have done a photography project for myself. I love experimenting with fashion and styling and fashion photography really does allow you to experiment with so much. From lighting, equipment to props and imagination. I love telling stories within my work and I knew my friend and model, Candice Campbell would be able to help me convey the right story. Lockdown has meant that I have had to work close to home but with Dorset on our doorstep, it wasn’t a problem finding the perfect location for a country styled fashion shoot. An early Sunday morning, a vintage Burberry and a knit co-ord, boots from Zara, hat from Hicks and Brown and a classic 35mm Canon later, these were the results…

Content Creation close to home... with Hicks and Brown

Introducing the latest Fedora hat from Hicks and Brown with some new lifestyle photography to support the Hicks and Brown launch.

With my content creation package, Hicks and Brown came to me looking for a collection of new country photographs using the Olive Green Fedora Hat. A day out in the Dorset countryside I photographed this series. Also styled by myself, I wanted to have a green colour palette for this shoot to match the Olive hat however, I shot with a small soft artificial light on this occasion to illuminate the hat to ensure it didn’t get lost amongst all of the green environment.

“We are really pleased with this collection of photographs India has produced, a completely different style to our usual one but really refreshing to see the hat in a different light!” ~ Hicks and Brown

Kicking up the dirt at the Malle Mile

So the Malle Mile was something else! An incredible, dusty weekend photographing at my first @mallelondon - Definitely one I will be returning too and a good opportunity to catch up with fellow photographers. Also a massive thanks to the guys at @heraldmotorco for introducing me to their range of bikes, I thought I was set on a bike until I sat on the Herald Scrambler! See you on the start line…