It was a great achievement to be given the opportunity by Shackleton to photograph their SS23 campaign. Shackleton required UK / Dorset content using my Landrover Defender and a range of Shackleton outerwear. The focus would be keeping the ‘luxury’, ‘gentleman’ connotation that Shackleton has built within the outdoor range but adding the ‘adventure’ and ‘endurance’ element to the story.
A two day lifestyle content photoshoot was created, delivering a selection of engaging lifestyle, luxury imagery to bring the collection to life. This included a mixture of natural storytelling from real life adventures and close ups of manufacturing and craftmanship. A mixture of outdoor scenarios and coastal adventures to show off the elements of outdoor wear.
The shoot is to took place in a range of locations around Dorset and aims to tell the story of a gentleman finding his clarity before the working day begins. The shoot began at sunrise travelling via WINDY boats to Old Harry Rocks, an iconic destination using navigation and skills to tell the narrative and visually indicate how the outdoor range can support this type of adventure and environment.
I was using the Canon RF 50mm with the Canon R5 for the first time and I can honestly say, what an improvement to the quality of my work! Here are some behind the scene photographs shot by @cycletog
