I met Sara Tiara at the Pure London fashion event in London Olympia. I was instantly drawn to her brand and beautiful British Heritage Fashion and designs. We instantly connected and quickly discovered that her workshop is right on my Dorset doorstep! Based in Hampshire, New Forest you can immediately recognise that Sara’s creations are influenced by the enchanting wildlife and nature of her surrounding National Park.
Sara gave me the opportunity to work with her on her next product photography shoot. Specialising in outdoor photography, this project became a new challenge, but one I couldn’t wait to shoot! Testing and experimenting with lighting set ups using 2x Profoto B10’s and an A10 flash made things super simple, yet effective. The brief was to shoot product shots a little differently, instead of clean, white background my thoughts were to make it natural and add organic textures, keeping the appearance of the backdrop and hanging linen sheets. I think this really fitted with Sara Tiara’s brand image and sustainable fashion principles.
“Sara’s unique creations embody first and foremost the principles of British heritage fashion combined with slow fashion. Her signature garments in Harris Tweed finished with exclusively designed silk lining are inspired by both the countryside and by metropolitan, avant-garde and historical influences, bringing a quintessentially British style to life. Her finely handmade hats and headpieces range from opulent, dramatic one of a kind creations to more subtly elegant, ready to wear pieces.”
Model: Jess Cutler