It was an after hours event at Wolf and Badger, London during London Fashion Week 2020 when I first met Charli Fisher. We soon got talking and before departing for the evening, we did what anyone in the creative industry does nowadays, exchange Instagram profiles.
We had the connection of living down South (Charli left London to visit family occasionally) so we remained in touch ever since in the hope of one day doing a photoshoot. The lock down bought us together, but from a distance, and we soon ended up working together.
Charli rustled up a few fashion brands such as Nicola Sexton, Aspinal, Burberry, Naeco, Loveness Lee, Trubikini, UN-NYE and Adeline Rusu.
I had a location in mind. One of my favourite beaches in Dorset - I had always imagined doing a fashion shoot here. The flat, quiet beach, golden sands, dried pale grasses and the tree stumps all made an ideal location to fit with the brands Charli was modelling. Plus, the red telephone box located on the edge of the bay gave me the cinematic shots I had always imagined would tell a great story.
Huawei UK was also on board - the landy was the ideal prop yet again!
“Working with Indy was an absolute pleasure. Very professional, fun on location and the images turned out amazing. I will definitely work with Indy again!”
— Charli Fisher, Presenter
