Photography Test Shoot Titled 'Bad News"

In the heart of a rural landscape In Dorset, the atmosphere is charged with a timely energy for the fashion photoshoot titled "Bad News." The narrative unfolds against a backdrop of flat, browned meadow and dead trees abandoned amongst reeds. The setting mirrors a juxtaposition of an independent woman and elegance, creating a story that challenges conventional rebellious norms of what a woman is capable of when left on her own.

The fashion photoshoot took place in Dorset. It went a little differently to what I had thought it would turn out but we adapted, we analysed the environment. The aim of this test shoot was to focus on a single image and understanding what the story was saying in each shot. I also wanted to start the year off experimenting with lighting and how to balance this with the natural light. During winter natural light becomes quite harsh quite quickly and is usually quite a challenge to work with. It was overcome with a Profoto A10 off camera and a reflector to soften the light. Using the Canon R5 and 1.2 50mm Lens

Watch Behind the Scenes here.

Vegas Baby!

I got to embark on an exhilarating journey with 16K Agency as I dived into another Grand Prix, this time in Las Vegas. This content creation project aimed to document the raw energy, intense competition, and vibrant atmosphere surrounding the Grand Prix through the lens of captivating photography.

Beyond the track, the project also peeled back the curtain to reveal the behind-the-scenes world of the Grand Prix. Candid shots of pit crews, mechanics at work, and drivers in preparation will provide a holistic view of the dedication and teamwork required for success in the racing world. The brief was to capture guest and experiences faced during the premium experience of the Formula 1 Las Vegas. It is about a celebration that brings together fans from around the world. My photographs captured the passion and enthusiasm of the crowd, emphasised the shared excitement that filled atmosphere.

Getting cosy on set shooting Kahuku Autumn Winter Campaign

A lifestyle photography shoot located at Sculptures By The Lakes in Dorset. Kahuku is a footwear brand designed in Hawaii however, came to me looking for an Autumn/Winter campaign. The goal was to keep the ‘Aloha spirit’ in mind but also show off their outdoor / indoor durability. I wanted to evoke feelings of relaxation and tranquility in the narrative of the photoshoot. I produced a series of lifestyle photography and 3 brand reels of different outdoor/indoor scenarios.

British Heritage Fashion...

I met Sara Tiara at the Pure London fashion event in London Olympia. I was instantly drawn to her brand and beautiful British Heritage Fashion and designs. We instantly connected and quickly discovered that her workshop is right on my Dorset doorstep! Based in Hampshire, New Forest you can immediately recognise that Sara’s creations are influenced by the enchanting wildlife and nature of her surrounding National Park.

Sara gave me the opportunity to work with her on her next product photography shoot. Specialising in outdoor photography, this project became a new challenge, but one I couldn’t wait to shoot! Testing and experimenting with lighting set ups using 2x Profoto B10’s and an A10 flash made things super simple, yet effective. The brief was to shoot product shots a little differently, instead of clean, white background my thoughts were to make it natural and add organic textures, keeping the appearance of the backdrop and hanging linen sheets. I think this really fitted with Sara Tiara’s brand image and sustainable fashion principles.

“Sara’s unique creations embody first and foremost the principles of British heritage fashion combined with slow fashion. Her signature garments in Harris Tweed finished with exclusively designed silk lining are inspired by both the countryside and by metropolitan, avant-garde and historical influences, bringing a quintessentially British style to life. Her finely handmade hats and headpieces range from opulent, dramatic one of a kind creations to more subtly elegant, ready to wear pieces.”

Model: Jess Cutler

'Tender' An experimental series with Candace Campbell

The strange hue and dull sun was due to rise. The atmospheric mixture of sand and dust was blown from the Sahara Desert forming hazy skies that impeded the suns rays. Found along the South West coast path, Eype Beach, Dorset, offers a peaceful seclusion where the single fisherman rises from his tent at dawn. Little fishing boats up turned on the bay and the sense of untouched land was apparent. Hidden away from more popular beaches along the Jurassic Coastline, Eype had a sense of mystery. The mystery was timeless. Everything seemed untouched by humans apart from the faded life-ring and rickety banisters. Even the car park sign was handwritten on a cardboard sign cable tied to a stump in the ground.

In these particular photos I wanted to create a contrast, a connection between human interaction and a tranquil untouched bay. A sense of discovery and timelessness. This series is called ‘Tender’.

Model: Candace Campbell

New Brand. New Content. Hayden Hill - Coming Soon...

With sustainability blooming within the fashion industry I couldn't resist picking up a new project with Hayden Hill. A brand new brand based in the USA and UK, it seemed like an exciting opportunity to launch this brand into a market that is massively growing within the fashion industry. Hayden Hill is soon to be launching a collection of sustainable and eco friendly made garment storage pieces. With regular content creation and social strategy days lined up, it's going to be exciting to be involved in the growth of a new brand. Watch this space! First content photography shoot took place in my studio in Dorset and the Dorset countryside.

Howes and Wayko

Beautifully handcrafted in Great Britain, Howes and Wayko London work with textures, colours and sustainable exotic materials to produce the finest luxury countryside and shooting clothing and accessories. Shot in Somerset at the Owl Lodge Shooting School, this photography shoot aims to capture these beautiful qualities and bring the details to life within the countryside environment.

On Home Turf with Candace Campbell

It’s been a while since I have done a photography project for myself. I love experimenting with fashion and styling and fashion photography really does allow you to experiment with so much. From lighting, equipment to props and imagination. I love telling stories within my work and I knew my friend and model, Candice Campbell would be able to help me convey the right story. Lockdown has meant that I have had to work close to home but with Dorset on our doorstep, it wasn’t a problem finding the perfect location for a country styled fashion shoot. An early Sunday morning, a vintage Burberry and a knit co-ord, boots from Zara, hat from Hicks and Brown and a classic 35mm Canon later, these were the results…

On Location with Charli Fisher

It was an after hours event at Wolf and Badger, London during London Fashion Week 2020 when I first met Charli Fisher. We soon got talking and before departing for the evening, we did what anyone in the creative industry does nowadays, exchange Instagram profiles.

We had the connection of living down South (Charli left London to visit family occasionally) so we remained in touch ever since in the hope of one day doing a photoshoot. The lock down bought us together, but from a distance, and we soon ended up working together.

Charli rustled up a few fashion brands such as Nicola Sexton, Aspinal, Burberry, Naeco, Loveness Lee, Trubikini, UN-NYE and Adeline Rusu.

I had a location in mind. One of my favourite beaches in Dorset - I had always imagined doing a fashion shoot here. The flat, quiet beach, golden sands, dried pale grasses and the tree stumps all made an ideal location to fit with the brands Charli was modelling. Plus, the red telephone box located on the edge of the bay gave me the cinematic shots I had always imagined would tell a great story.

Huawei UK was also on board - the landy was the ideal prop yet again!

“Working with Indy was an absolute pleasure. Very professional, fun on location and the images turned out amazing. I will definitely work with Indy again!”

— Charli Fisher, Presenter

2020. A year of sustainable fashion

2020. A year of sustainable fashion, ethical brands and upcycling. Attending the 2020 London Fashion week was not only about capturing fashion content for sustainable clothing brands but for me, capturing the people, the expressions and ‘behind the scenes’ emotions that you don’t see whilst watching a catwalk. Not only has social media and content creation changed the way we think when attending an event, I put down my phone and experience what is changing in fashion, in environment and the emotions of London Fashion Week.