A lifestyle photography shoot located at Sculptures By The Lakes in Dorset. Kahuku is a footwear brand designed in Hawaii however, came to me looking for an Autumn/Winter campaign. The goal was to keep the ‘Aloha spirit’ in mind but also show off their outdoor / indoor durability. I wanted to evoke feelings of relaxation and tranquility in the narrative of the photoshoot. I produced a series of lifestyle photography and 3 brand reels of different outdoor/indoor scenarios.
A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.
The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.
My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.
I met the team at Herald Motor Company last year at the Malle Mile where I got the chance to test out the Herald Maverick. A year later I got back in touch as I was super excited about creating a series of lifestyle content with a collaboration with my Defender and MotoTote Carriers. Based in the Dorset countryside, I headed back to one of my favourite shooting locations to get a series of track and trail photographs as well as a short film - filmed by Max Bartholomew
It’s been a while since I have done a photography project for myself. I love experimenting with fashion and styling and fashion photography really does allow you to experiment with so much. From lighting, equipment to props and imagination. I love telling stories within my work and I knew my friend and model, Candice Campbell would be able to help me convey the right story. Lockdown has meant that I have had to work close to home but with Dorset on our doorstep, it wasn’t a problem finding the perfect location for a country styled fashion shoot. An early Sunday morning, a vintage Burberry and a knit co-ord, boots from Zara, hat from Hicks and Brown and a classic 35mm Canon later, these were the results…
Introducing the latest Fedora hat from Hicks and Brown with some new lifestyle photography to support the Hicks and Brown launch.
With my content creation package, Hicks and Brown came to me looking for a collection of new country photographs using the Olive Green Fedora Hat. A day out in the Dorset countryside I photographed this series. Also styled by myself, I wanted to have a green colour palette for this shoot to match the Olive hat however, I shot with a small soft artificial light on this occasion to illuminate the hat to ensure it didn’t get lost amongst all of the green environment.
“We are really pleased with this collection of photographs India has produced, a completely different style to our usual one but really refreshing to see the hat in a different light!” ~ Hicks and Brown
Workshop Wednesday at Saltwater Solutions! Time for a customer Outboard Overhaul. I work regularly with Saltwater Solutions producing weekly social media strategies and content creation. Videography is completely new to me but I have began to see the importance of film in social strategies. This is a clip I shot recently to show off a recent worksop project.
