Drgnfly Dorchester, Now Open!

In my recent indoor photoshoot at the newly opened Drgnfly situated in Brewery Square, Dorset, I aimed to capture the essence of the culinary experience and the Pan Asian elegant design. In each image I aimed to bring the ambiance and flavors of the Drgnfly to life.

The play of ambient lighting was a bit of a struggle especially as I was unable to use flash in order to not disturb the customers. This was overcome with adjusting the white balance and retaining the stability of how I was taking each image. High ISO and post production was also a big factor in getting this cooler for the Drgnfly aesthetic. Carefully selected angles allowed me to showcase the unique personality of the restaurant, also showcasing the finer details that created a sense of Asia. From the warm hues of the dining area to the subtle highlights on delectable dishes, every detail was meticulously considered to convey the inviting atmosphere of the venue.

I focused not only on the food but also on the moments shared within the restaurant's walls. Candid shots of diners engrossed in conversation, the skillful choreography of kitchen staff, and the interplay of shadows and reflections all contribute to a narrative that goes beyond the plate. Each photograph is a visual tale, telling the story of a culinary journey and the emotions it evokes.

My approach to this photoshoot was to bring this new restaurant to life and to allow the Drgnfly to present a visual experience that goes beyond the palate. The images capture the interplay of textures, colors, and aromas, inviting viewers to immerse themselves in the sensorial experience of the restaurant.

Creating the right content for your brand

A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.

The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.

My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.

Behind the Scenes with Baboo Gelato

Behind the scenes with Baboo Gelato for my regular social media clients Your Village Stores! Baboo Gelato was set up in 2015 by Annie Hanbury, a trained gelatiere, who wanted to combine her passion for making seriously good ice cream with the glut of fabulous ripe fruit on her doorstep. This became very clear during a recent visit to the factory.

Handmade using their own fresh, seasonal fruit to produce sensational, mouth-watering flavours like no other. Each batch of Baboo’s artisanal ice cream is carefully prepared from scratch on their premises in Bridport, Dorset, using succulent fruit, local organic milk and lashings of dedication.

Gelato is not simply the Italian name for ice cream. Although it feels very smooth, gelato is made using more milk than cream, and so is much lower in fat than traditional ice cream. There is also less air in gelato, which means it packs more flavour.

For the good of the ocean..

NAECO - is ocean spelt backwards. Made from 4 plastic bottles my friends at NAECO recently sent me a pair of their new range of sunglasses. They are doing wonderful things to protect our oceans as well as creating a sustainable luxury clothing brand only using recycled materials to create high-quality clothing. With sustainability at the core of what they do and their extra measures to minimise water-usage, energy and emissions on their earth-friendly luxury garments, NAECO is definitely a brand worth checking out! #DoGoodLookGoodFeelGood

For more info on my content creation package - https://www.indiarosecreative.com/content

Opening the doors to a fresh new look at South Deep Cafe, Dorset

Last night I spent to evening at the relaunch of South Deep Cafe at Parkstone Bay Marina. I’m a regular visitor to the marina as this is where I work weekly so it was a pleasure to be invited to the opening and seeing the new look! Congrats Jimmy!

DNA - Finding the good and bad's for OCR Champion, Connor Hancock

Based at The Training Shed gym, sister company AM SPORT were testing out KitBrix ambassador and Yorkshire OCR champion, Connor Hancock to help him in improve in competition and overall fitness.

Photographing and documenting the details and ‘behind the scenes’ moments of Connor’s DNA test, I was able to create the content required to support the gym and DNA.