Pumped and Exfoliated

5 content filled days in Dubai! Defenders, bikes, new environments and connections turned out to be a great experience. This series was taken from a 6am start in the Desert with Chirenj Chandran and his Defender friends Sandy The Landy. I got in contact with Chirenj through Instagram 3 years ago when I needed advice for my MotoTote Bike Carrier and now managed to hang out and create some great content!

I landed in Dubai with little plans or expectations. I realised how much Instagram has connected me with such amazing people all over the world. I took a spontaneous trip to gather new inspiration and some ‘adventure’.

Milly Mauder Adventures x India Rose Creative

A recent photography commission for British jewellery designer and maker, Milly Maunder based in Devon. Milly makes and designs beautiful handcrafted Granulation jewellery. After learning that Milly created her jewellery being inspired by texture and organic design, I wanted to produce a lifestyle photoshoot to portray just that! Based in the Dorset countryside, it was easy for me to find the right location to conduct this photoshoot with model/artist Amy Balch. Check out the portfolio here

Finding new tracks with Herald Motor Company and Jake Baggaley

A super early start to a location close to home to meet friend and fellow photographer Jake Baggaley. After recently receiving a Herald Maverick 125 CC from the great team at Herald Motor Company, Jake was soon to get in touch with me about an idea for a Moto shoot! So we met on the hills close to my home in Dorset and made it just in time for a perfect golden sunrise.

Time to start planning 2022

Time to start planning for 2021! It is already looking like exciting, heading into the new year with a content trip... hopefully! 🤞🏼 Overall, I’m looking forward to exploring with new brands! Stay tuned!

Exploring with @arranwitheford @fareruniversal

Bay Watch... On location with Farer Universal and Arran Witherford

In front of the camera for a content shoot in Dorset with Farer Universal watches. Beautifully shot by Dorset’s Travel and Commercial Photographer, Arran Witherford. Farer watches are inspired by the halcyon era of watchmaking, when bold colours and contrasting textures were combined with the very best craftsmanship. A British Design X Swiss Made Watches, something worth exploring…

Pic: Arran Witherford

Photography at Sunset with Dromeas Yachts Channel Islands

I’ve had a great weekend in the Channel Islands with Dromeas Yachts . A day at sea creating content and brand photography AND getting to explore Jersey before driving into an amazing sunset. I am so happy with these results!

The London Convoy

After being involved with Twisted for several years, I was excited to be invited to create new content photography for the launch of Twisted London.

Malle Mile 2021

No longer in London this year but Grimsthorpe Castle still proved to be a great location to host the Malle Mile 2021…. I didn’t want to capture to much at this event but have some fun and enjoy the event. Here is what I photographed!

Goodwood FOS with Team Penske

This years Goodwood Festival of Speed was dedicated to American Motorsport legend Roger Penske. I was introduced to Roger through Nick Goozee who invited me to photograph Team Penske at this years Goodwood FOS.

“Penske’s attendance comes as the event celebrates “The Maestros – Motorsport’s Great All-Rounders”, a theme consistently exemplified by Roger Penske and his race teams. As a driver, Penske enjoyed success on both sides of the Atlantic, winning in NASCAR and making it to Formula 1. But ‘The Captain’ is perhaps best known as the leader of Team Penske, having achieved unprecedented success across a number of motorsport disciplines, including INDYCAR, NASCAR, Trans-Am, sports cars, Australian Supercars and Formula 1.” ~ Goodwood.com

The Goozée Garage...

Nick Goozée has been a family friend for a long time. With similar interests in photography and cars, I have spent a good amount of time with Nick in Dorset, learning and admiring the stories he has told and his wise knowledge that I am yet to experience.

Tucked away in his garage is XK140 Jaguar - a car that inspired the beginnings of Nicks motorsport career. Nicks grandfather, Harold Goozée, was a racing enthusiast and lifelong admirer of Coventry built machinery. He competed in Scottish tours, the RAC Rally and more. There was a number own cars owned by Harold Goozée but one that had stuck in Nicks memory was a battleship grey XK140 fixed head coupé that had been purchased on 26th October 1956. “He didn’t believe in cleaning it at all” Nick said.

Nick fell in love with motorsport after his grandfather took him to the races at Crystal Palace. The first race Nick attended was Easter Monday at Goodwood, “I was the tea maker”. Nick eventually began his career with Roger Penske, becoming the teams general manager in 1983 and the managing director five years later!

During Nicks period away working, the Jaguar XK140 was passed down to his father and then later in 1988, the Jaguar became Nicks. Nick then made the decision to send it away and give it some love and care and returned to Nick in 1994 and has been beautifully looked after ever since.

I finally got the chance to photograph Nick and his pride and joy after he was approached by Classic Car magazine. I was invited on the photoshoot not far from either of our homes in Dorset. More details of Nicks Jaguar XK140 can be found in the latest edition of Classic Car magazine.

Words from Classic & Sports car magazine | July 2021

Bike Night at Locket Fuel

An evening spent at Locket Fuel! A recent content commission to kick start a new weekly event at Ashley Automotive, Bournemouth, Dorset. Head down every Thursday night for cool bikes, cool cars and a tasty hog roast!

The Dorset Cider Makers

This is a recent commission with Dorset Nectar Cider Company! As a local company based near Bridport, Dorset, I have known The Strong family for a long time. We have remained in contact as local cider suppliers to the family business Your Village Stores 

Ryan at Dorset Nectar Cider got in touch after recent developments at the farm and looking for a collection of brand new content to help push Dorset Nectars visual presence and promote the new changes happening in the business. 

With so many parts of the Cider making process to cover, I wanted to make sure the full story was captured as also the new developments such as cider tours, tastings and the new tasting room and shop.

The full fit-out

Another ‘behind the scenes’ maritime video of a recent fit out that took place for my regular content creation clients at Saltwater HQ. Last month we helped our friends at @the_boat_club with a full new fit–out of a @yamahamarineeu 175hp on their @zodiacribs!

Creating the right content for your brand

A project for me is about finding a story within every commission I receive from a brand or business. I want to focus on telling that untold story, capturing those pieces of development that go into a business. The effort of work that your customers don’t see when you sell them a product is, for me, the most important part of content creation. It’s more how a business gets to the end result than the end result itself. Having a background in marketing and content management, I can really see an importance in content creation that brings a product to life. My work is majority lifestyle photography, selling a product in an environment that helps to create a story.

The art of marketing is prompting your customer to think and act in a certain way. My approach when working with brands is to do this by capturing attention to detail and the ‘behind the scene’ energy that changes the mindset of the viewer. Instead of appreciating a clean end result, I want them too appreciate the work and craftsmanship that got the clean end result. This then creates an emotional response in a viewer and gives them a sense of trust and personal attachment to a brand as they have now understood and witnessed the ‘whole story’ of your brand or business.

My own content creation example of this for India Rose Creative was created by Rob Aldous during a recent project with @peggyporschenofficial. This is a behind the scenes video lets my viewers see how I work and a little more insight about me rather than focusing on the my end result, the photography.

Content Creation with Herald Motor Company

I met the team at Herald Motor Company last year at the Malle Mile where I got the chance to test out the Herald Maverick. A year later I got back in touch as I was super excited about creating a series of lifestyle content with a collaboration with my Defender and MotoTote Carriers. Based in the Dorset countryside, I headed back to one of my favourite shooting locations to get a series of track and trail photographs as well as a short film - filmed by Max Bartholomew

'Tender' An experimental series with Candace Campbell

The strange hue and dull sun was due to rise. The atmospheric mixture of sand and dust was blown from the Sahara Desert forming hazy skies that impeded the suns rays. Found along the South West coast path, Eype Beach, Dorset, offers a peaceful seclusion where the single fisherman rises from his tent at dawn. Little fishing boats up turned on the bay and the sense of untouched land was apparent. Hidden away from more popular beaches along the Jurassic Coastline, Eype had a sense of mystery. The mystery was timeless. Everything seemed untouched by humans apart from the faded life-ring and rickety banisters. Even the car park sign was handwritten on a cardboard sign cable tied to a stump in the ground.

In these particular photos I wanted to create a contrast, a connection between human interaction and a tranquil untouched bay. A sense of discovery and timelessness. This series is called ‘Tender’.

Model: Candace Campbell

On Location with We Are Nuevo...

A new agency on the scene! Photographed in the New Forest, I had the opportunity last winter to produce a new series of work with creative agency, We Are Nuevo. A team of experts experienced in working with leading global brands in a sustainable way.

“Our strategy is to keep our processes clean. Creativity should not kill the planet.”

The shoot was kept natural, environmental and local to base in Dorset. With a strategy to keep their processes clean, Nuevo needed some new photography and content to represent this. Taking my ‘natural, behind the scene’ approach and by keeping the shoot natural in this chosen environment, I think we were able to achieve this.

New Brand. New Content. Hayden Hill - Coming Soon...

With sustainability blooming within the fashion industry I couldn't resist picking up a new project with Hayden Hill. A brand new brand based in the USA and UK, it seemed like an exciting opportunity to launch this brand into a market that is massively growing within the fashion industry. Hayden Hill is soon to be launching a collection of sustainable and eco friendly made garment storage pieces. With regular content creation and social strategy days lined up, it's going to be exciting to be involved in the growth of a new brand. Watch this space! First content photography shoot took place in my studio in Dorset and the Dorset countryside.

You don’t need a team of creatives to create your own content

My style of work focuses on telling an untold story, usually behind the scenes and taking a natural approach to my photography work. I work with outdoor and lifestyle brands as a photographer and social media strategist. Alongside this, I also create content, usually modelling myself, to give brands engaging lifestyle imagery to bring their products and brands to life. 

Why not use a model? Sometimes I do but I think it depends on the brief. Especially starting out or just trying to create some content for social media, I think the best thing to do is take a product, head to a location and play around with creating engaging photographs yourself! 

I think working solo brings out another element of creativity and makes you think about how you are going to create a series of images on your own, whilst still making them appear professional. There are a few factors to consider, the main one being that I always factor in whether I would be suitable for the brand. I always try to approach brands that I would wear myself or I feel comfortable modelling. This way your photographs will have more natural results. 


Here is a recent example of a series of product lifestyle photographs I shot with Hunter Boots. I live in wellies. I have tried so many different boots but nothing has compared to my Hunter Fields. Winter or Summer, walking in these boots has been comfortable and practical. I wear my Hunter Boots on photography shoots, exploring, walking the Dorset countryside and even shopping! Unlike other wellingtons that feel like an effort to spend long periods of time in, my Hunter Fields have been the ultimate walking boot! So I chose this product to work with…

I took some time to head to one of my favourite walking locations in Dorset with my pair of Hunter boots, my Canon 5d mk iV, a film light (because the light was quite flat), tripod, remote trigger and my dog and Landrover Defender (the props!). I had some idea of composition and what I wanted to achieve from the shoot but the majority of my inspiration came from the environment and just exploring the area. It is quite a workout shooting and modelling all by yourself, although I use a remote, I like to refer back to the preview to check the composition and how it looks. If you do this, remember to mark the spot you took your first shot! Throughout every series I do, my message is alway to ‘highlight an untold story’ so I include a range of angles that highlight different aspects of the product I’m focusing on. This includes close up product details as well as details within the landscape. You want to show the whole surroundings to give your audience a sense of the environment.

I styled this shoot with Hunter Boots based on the environment. Neutral and beige made a nice colour palette for this series and I thought about the colours and tones and how this would appear on my feed. My outfit choice didn’t really need too much thinking about but I choose something that was a little quirky, a bit of me and also a little relevant to Hunters brand image.

   Once you start building up these shoots and a bank of content / your portfolio, you can then think about how you are going to use them. Whether you are creating content to build up your social media presence, adding to your website content or turning your shoot experience into a blog post. Here are a few ideas of some of the ways I’ve been reusing content recently that I have found has increased engagement and kept my clients brands still active and in the forefront of their audience and followers mind when scrolling through social media. 

  • Reusing photographs to create new blog posts - even though you may have used these photographs in a previous blog post, use them again with a new meaning.

  • Reach out to your customers, connections, fans for reviews and testimonials - each review can create a new post

  • Get your blog posts on air as podcasts - podcasting has gotten pretty big lately. If you have a detailed blog post in your achieve, pull them out and dust them off. With a little reformatting, editing and scripting, they make excellent podcasts.

  • Tagging the right people - Reposting what others have shared from your feed you still remain forefront of peoples mind and active online.

Collaborating with influencers and like minded content creators could also be a low budget option if you are looking for fresh new content. I offer this content creation service to outdoor and lifestyle brands and it is something I love doing. Check out examples of all of my content creation and solo photography projects here

Howes and Wayko

Beautifully handcrafted in Great Britain, Howes and Wayko London work with textures, colours and sustainable exotic materials to produce the finest luxury countryside and shooting clothing and accessories. Shot in Somerset at the Owl Lodge Shooting School, this photography shoot aims to capture these beautiful qualities and bring the details to life within the countryside environment.