Understandably your brand maybe suffering right now. Your marketing budget is completely reduced? You’ve paused your contract with your agency but you need to continue to move forward? With a number of existing assets stored up, there is still a way you can reuse old content, create a strategic plan and STILL have an impact to your brand audience and potential customers.
Finding new ways to recycle your existing content has a number of benefits too such as;
Reaching a new audience - Reformatting your content for a different mediums means appealing to more audiences and extending your reach.
Hitting those viewers that missed it first time round - There is nothing wrong with reposting the same blog post over and over. In fact, encouraged. The chances of everyone seeing it the first time round are very slim. Reword the title, change the images… make the most of your efforts!
Dig out those old shoots - You might stumble across some old treasures that never got used or just simply forgotten. Reposting your content puts old favourites up front and centre, ensuring that great content is never forgotten.
I find myself reusing my content I have created for my clients a lot when putting together social media schedules. It’s really enjoyable using my photographs I take for brands in several contexts.
Example 1: Journal blog post written for Hydrolift Boats UK about the trip to our local partners at the Lake Yard documenting the capability of these boats in our local environment.
Example 2: Using the same image on Instagram but in a different context, tagging in the lake yard and adding lifestyle content to the instagram feed.
Here are a few ideas of some of the ways I’ve been reusing content recently that I have found has increased engagement and kept my clients brands still active and in the forefront of their audience and followers mind when scrolling through social media.
Reusing photographs to create new blog posts - even though you may have used these photographs in a previous blog post, use them again with a new meaning.
Interviews - Turn to your connections, ambassadors and team. Either write up engaging Q&As, do Instagram lives, podcasts… this will give you interactive content as well as ‘behind the scenes’ insights to build trust between your brand and audience.
Reach out to your customers, connections, fans for reviews and testimonials - each review can create a new post
Get your blog posts on air as podcasts - podcasting has gotten pretty big lately. If you have a detailed blog post in your achieve, pull them out and dust them off. With a little reformatting, editing and scripting, they make excellent podcasts.
Tagging the right people - Reposting what others have shared from your feed you still remain forefront of peoples mind and active online.
Influencers, ambassadors and content creators could also be a low budget option if you are looking for fresh new content of your products. It is also something I offer to outdoor and lifestyle brands and love doing. Check out examples of content creation and how I could help you and your brand here - https://www.indiarosecreative.com/content
I hope you enjoyed reading this and inspired you to keep your brand alive. For more information and advice pleased do get in touch with me info@indiarosecreative.com